In Defense of the Cork: wherein I am simultaneously reprimanded by the entire Spanish cork industry and invited to pay them a visit

Shortly after publishing my treatise on wine closures, I received an email from one Adrián Tejeda Cano, a Quality Technician for ASECOR – the Agrupación Sanvicenteña de Empresarios del Corcho. Adrián felt that I completely misrepresented the cork industry, and he chastised me for spreading propaganda based on misleading information. Basically: shut up little girl; you don’t know what you’re talking about and besides that, you’re spreading rumours that are ruining our livelihoods.

Too bad I hadn’t yet posted my piece on DIAM corks; he may not have had quite such strong feelings against me. Oh well – I’ll post that piece soon enough, but first I’d like to address the issues Adrián raised in his email.

First, some background information: ASECOR is a group of 70 affiliated companies of the cork sector, based on San Vicente de Alcántara – the professed “City of Cork” and the home base of Spain’s major cork operations. Incidentally, San Vicente is also home to the producers of the DIAM cork, but I’m getting ahead of myself.

Spain’s cork sector is no small thing, representing roughly one-third of the world’s total cork production. Though cork has myriad uses in dozens of industries, its use as bottle stoppers is by far the most lucrative – worldwide, almost two-thirds of cork revenues come from the bottle stopper industry. Obviously, with the rise of the screwcap and other alternative wine bottle closures, cork producers have lost millions of dollars and are set to lose even more, if the trend away from natural cork stoppers continues. In light of this, ASECOR aims to rectify some of the damage through the “sociocultural and economic promotion” of the cork sector.

Or at least, that’s what I think they are aiming to achieve; unfortunately, there is a rather strong language barrier at work. While I am somewhat tolerant of these difficulties, if their goal is to promote their corks on an international scale, they really need to invest in some proper translators – running things through Babel Fish just doesn’t cut it. (Though, admittedly I enjoyed a snicker or two whilst reading some of their badly-translated content. I especially urge you to check out the banner at the top of the Terms of Use page – this should be proof enough for anyone that the work of a good [human] translator is absolutely indispensable.)

The website doesn’t really go into any specifics of how ASECOR plans to achieve its rather lofty goals; presumably emailing bloggers who bash cork stoppers is on their priority list.

All joking and snotty comments aside, however – I sympathize with ASECOR’s motivations. We are talking about the livelihood of thousands, if not millions, of people – not just in Spain, but also in Portugal, the world leader of cork production, and several other cork-laden nations in southwestern Europe and northern Africa. These countries rely on cork production to put food in the mouths of their citizens, and it would be appallingly crass of me to brush aside the human side of this issue.

That said, I still stand firm in my opinion that natural cork is an inferior wine bottle closure. I arrived at this conclusion through cold, hard experience. I have encountered numerous cork-sealed wine bottles that were rendered undrinkable through faulty corks – cork taint tops the list of complaints, but I’ve also had several bottles that were leaking and/or oxidized due to a shoddy cork. I have had precisely zero bottles of faulty screwcap-sealed wine.

I realize that corks have become a bogeyman of sorts, and that the media has repeatedly presented them from an unfavourable standpoint in recent times. But there’s a reason for this, and it’s simply that TCA contamination is a common reality for a noticeable percentage of wines. Alas, exact numbers are impossible to present, as they are wildly skewed based on who you’re talking to. Wine Spectator is famous for quoting the rate of TCA-contaminated wines at 7 to 12 percent, while industry officials are likely to drop that number down to around 1 or 2 percent.

Still, if TCA contamination had really been abolished, we wouldn’t still be having this argument. Furthermore, ASECOR and its affiliates may claim the support of objective scientific data, but they are presenting it from an extremely biased position. Actually, they are much more biased than I am, since they are comprised of people with a serious financial stake in the cork industry.

I speak as a consumer, who is tired of being treated to the aroma of mouldy cardboard in bottle after bottle. I can’t think of any other industry where the consumer is forced to accept a 10% chance that the product they purchase will be completely unusable – not to mention the distinct unlikelihood of being refunded for such a product.

Nonetheless, I’d like to thank Adrián for taking the time to contact me. I do appreciate hearing all sides of the story, and I really do feel for the people whose livelihoods have been jeopardized by the decline in wine cork production. Perhaps if I take Adrián up on his offer of visiting San Vicente in person, I’ll soften my harsh opinion of corks. Well my friend, as soon as you book my plane ticket, I’m there.


Comments

In Defense of the Cork: wherein I am simultaneously reprimanded by the entire Spanish cork industry and invited to pay them a visit — 4 Comments

  1. I’m surprised by the short time that elapsed between your cork-themed post and the resulting backlash from overseas. I don’t think that you “misrepresented the cork industry” in any way, since you weren’t commenting on their business, manufacturing, or employment practices. But hey, if your opinion can somehow get you an educational trip to Spain…

    I’m glad to see your writing in a more widely available forum than SEE. I’ll be eagerly awaiting your next post from my desk in T.O.

  2. Dear Meal,
    It is clear that I need to improve my english level, just like you need to improve your knowdledge about cork stoppers. That is a pity the text is not written in a upper level, just like your misleading is. At least I do think you are undertood all the things we try to explain. Thanks God your opinion is just like this, “your” opinion. and what about millions of consumers? are they all wrong?

    Wine sector can be happy: there is born the last person in the world who really knows what the pollution´s wine origin is, despite scientific peers report that is so difficult to do it because of its multifactorial origin.Make a me a favor, study a little about the TCA problem, please. You do not have any idea about the topic.

    Concerning the gas problem, Have you read any paper which compare between different seals? It clear not. Try to read any of the Australian Wine Researh Institute.

    It is better not to say anything about the comparation between the enviromental pattern of the cork and the screwcaps. See http://www.amorim.com/xms/files/CorticeiraAmorim/…/Apresentacao_UK.pdf -.

    Cheers

  3. By the way,
    Have you read something about Systecode practices and the extraction systems which are used in our process (not only ROSA and DIAMANT? Do you really think that we do not invest in our improvement?.

  4. More about your article,
    Surfing your website I found out you are a quality person.
    I gess you know quite good how the scientic method is. This is the way which is used in Science in order to check a statement.When someboy wants to report a work, this must be checked by the scientic comunity before. After that, the jobs are published and put into common with the rest of the world just like a truly event. Personal point of view without experimental demonstration is not allowed.
    This is precisely our main argument: We show scientic works, all checked that demonstrate our statements. (Readers, you can obtain it contacting me on adrianteca22@gmail.com or fcano@asecor.com.in Spite of not being written in a upper level just like Mel said, I do believe it can be undertood well).

    By contrast, your articles are based on personal experiencies without scientific criterias. You truly know that tasting´s results hardly depends on differents aspects, including personal physiological patterns.
    We try to answer this kind of job in order to sensitize the writer to be careful, because misdleading can influence in the custumers´ habit. Competetion between diffent seal must not be based on disloyal aspect just like this. Basically this is our aim.
    By the way,
    Concernig my purpose:
    My offer was to invite you in order to show how we work, without including the airline ticket. I am afraid we do not much money due to our huge decline just like you have mentioned. This is the result of discredit campain just like yours.
    Nevertheless if you decide to come to Spain, please contact me. Maybe we could agree in the end if you apreciate our improvements with your own eyes.

    Regards,

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