I recently found a bottle of the 2006 Merkin Chupacabra in a local liquor store. I got excited. Why? Because this is one of Maynard James Keenan’s wines, and a few months ago I was despairing that none of his creations were available in Alberta.

That is no longer the case. Local wine importing agency Crimson Imports has just brought the Chupacabra in to Alberta, and they also plan to import a few other listings of Keenan’s wines. There isn’t a firm date set for those yet; they should arrive sometime in the late fall.
There is surprisingly little information available on the Chupacabra. (I suppose this mysteriousness is a perfect match to the wine’s name, the chupacabra being an alleged reptile-like creature that sneaks around at night, sucking the blood of goats and other animals.) Unlike all of Keenan’s other wines, the 2006 Chupacabra is made from California grapes, not Arizona fruit. It comprised of a blend of 13 different varieties, with the majority being Cabernet Sauvignon, Syrah, Petit Verdot and Petite Sirah. All the fruit was sourced from Paso Robles, and the wine was made at Wente.
Eager for more information on both the Chupacabra and Keenan’s wines in general, I conducted an informal interview with Paula Woolsey, national sales manager of Which Wine LLC – a company that’s been sub-contracted to distribute Keenan’s wines both nationally and internationally. Paula has known Keenan personally for eight years, and has been working at Which Wine for just over a year.
“The 2006 Chupacabra is the exception to the rule,” she notes, going on to explain that this is the only one of Keenan’s wines that’s made from California fruit; though he did use some outside fruit for his earlier wines, from this point forward all his wines will be 100% Arizona grown and made. She also informed me that this wine was created specially for a series of 43 bottle signings and tastings done at various Whole Foods stores throughout the U.S.

12,000 cases of this vintage were produced; there were about 5000 left after the Whole Foods events. Successive vintages of the Chupacabra will be made from Arizona fruit and Paula indicated that at peak production, they will probably create around 25,000 cases of it a year.
Now, this amount of wine may seem like a lot, but it’s actually quite small – especially when compared with the millions of litres being pumped out annually by California wine giants like Gallo and Mondavi. “We are pretty small in the wine world, but the biggest in Arizona,” notes Paula. Keenan’s other brand, Caduceus, is a line of premium wines that will max out around 3000 cases a year.
Keenan has received quite a bit of media attention on his wine projects, which perhaps comes as no surprise, given his fame in the music industry – all celebrities get a fair amount of press coverage of their booze endeavours. Keenan has also brought a lot of attention to his wines, and to Arizona wine in general, with the release of a recent documentary about his and Glomski’s efforts. Blood into Wine will hopefully be made available locally soon; so far I haven’t been able to find a copy.

However, Keenan is certainly not your average celebrity “winemaker.” For starters, he actually makes his wine and grows his grapes. He has been working under winemaker Eric Glomski for several years now; the 2006 Chupacabra was officially made by Glomski (as Keenan indicates in his message on the back label), though Keenan was there throughout the entire process, learning and assisting. “At that time, Eric was his god, his guru,” notes Paula. Keenan has since taken on the lead role in his wine production, and 2010 will mark his first year as an almost solo winemaker. The production of the wines, which was previously done at Page Springs in Arizona, will also be moved to Maynard’s own estate in Jerome.
Also, you just gotta love a rock star who drinks wine straight from the bottle on stage; and he gets 100 extra Awesome Points for the fact that it’s wine he made himself.
A note about the Chupacabra: I’ve tasted it, and it is good. Perhaps a tad overpriced, especially since it’s not from a specific AVA, but this IS California wine we’re talking about. And you have to love a wine that’s named after a pubic wig. What’s that? You didn’t know that’s what a merkin is? Well my friends, let me further elucidate this for you:

And now you know.
When I asked Paula about the significance behind the name “Merkin”, she laughed and told me that it doesn’t really have a specific meaning, per se. “Maynard has a dark sense of humour,” she explains. “Merkin was a term thrown around in some of his favourite movies, like Dr. Strangelove. It’s just a funny, nasty Maynard-ism.”
Whatever they may be called, I’m excited to taste more of Keenan’s wines To date I have never tried a wine from Arizona, and I’m all the more intrigued knowing that the Arizona wine industry is in much the same place as the Canadian wine industry. “There’s a wall that immediately goes up,” Paula notes. Just like with Canadian wines, when you talk about Arizona vino, people wrinkle their noses and assume it’s going to be pretty crappy. However, their industry has grown radically in the last decade; there were 20 wineries in Arizona five years ago and now there are over 60. Canada has witnessed a very similar growth rate, though we’re beginning to level off just slightly (Granted, Canada’s industry has had almost an extra decade on Arizona.)
Arizona also has a very unique growing region for grapes, with the majority of vineyards located above 3500 feet. The climate and weather is comparable to Mendoza, Argentina – and indeed, these vineyards experience the world’s second largest diurnal shift (the swing from cold to warm temperatures, from night to day), next to Argentina. “Most people think it’s just another vanity project,” notes Paula. “But we’re making wines that express Arizona.” And you certainly cannot fault them for that.
Just before we said our good-byes, I asked Paula if there was any truth to the stories of Keenan chasing off rabid fans from his winery with a paintball gun (and in some versions, with a bow and arrow). She explained that most of these are exaggerated, though he did have some problems around 2002, when he first started out in the wine industry and before he had erected proper fencing and turned his house into “a fortress.”
“There are people who literally do their spiritual journeys, and want to hang out with him and be near him,” notes Paula. “But 90% of the people coming to Jerome won’t find him.” She goes on to explain that people are recognizing him a bit more now that Blood into Wine has been released, but she also notes that people seem to be giving him more respect. “He’s opening up, so people are backing off.”
And thank goodness for that. I like Keenan’s music just as much as the next person (well, probably more so than a lot of people), but I wouldn’t even consider stalking the man to do some kind of “spiritual journey.” He may make music that speaks to the deeper reaches of your psyche, but ultimately he’s just a guy. A guy who makes wine.
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